Hermes will launch a luxury cosmetic line products
Hermès, the iconic French luxury brand, continues to grow and diversify. In 2020, Hermès is set to launch an exclusive Hermes cosmetic line products. This marks a significant milestone in the brand’s evolution, following the introduction of perfumes in the 1930s and the launch of a bath product line in 2014, which included shower gels, body milks, and face-care products infused with Hermès’ signature fragrances.
The plan to introduce makeup and skincare was first announced by Hermès CEO Axel Dumas in April 2018. Over the past weekend, this timeline was confirmed by Guillaume Seyne, Hermès’ Deputy CEO, in an interview with Le Monde during the “Hermès Hors les Murs” event. This showcase allowed the brand to present its latest innovations and reaffirm its commitment to exploring new luxury segments.
A Strategic Expansion into Cosmetics
Hermès began experimenting with cosmetics in 2014 through its bath product line and ventured into home fragrances. Today, the brand’s perfume division accounts for over 5% of its total revenue and continues to thrive. Sales in this segment are projected to surpass €300 million in 2019. This robust growth underlines Hermès’ ability to expand into new markets while maintaining its signature craftsmanship and luxury appeal.
The upcoming cosmetics line reflects Hermès’ dedication to meeting the evolving desires of its discerning clientele. The new collection of makeup and skincare products is expected to blend high-quality ingredients with the timeless elegance that Hermès is known for.
At Vendôme Monte-Carlo (www.Vendome.mc), we stay attuned to these exciting developments. Our online luxury boutique frequently features Hermès perfumes and bath products in our accessories section. Stay connected with us to explore the latest Hermès creations and elevate your luxury experience with products that embody sophistication and exclusivity.
Hermes cosmetic line products